. . is sales success a result of planning or just a roll of the dice?

The honest answer is that it can be either. If your product fills a niche and is priced competitively you will probably win a moderate amount of business without too much pre-planning and attention to the sales process.

However, if you want to bring in more business, more profitably and with less wasted effort, then you need to define not only your marketing strategy, but also your sales plan and selling processes to ensure that you are generating maximum revenues from your sales resources. Don't fall into the trap of confusing activity with productivity - 'busy fools' syndrome is one of the biggest drains on resources that your business can face.

As the oft quoted proverb says, "He who fails to plan, plans to fail." We at 904 Solutions can help define a sales methodology that works for your style of business to ensure that sales results not only improve in the short to medium term, but continue to exceed expectations long after we have withdrawn.

We can become as involved in your sales process as you would like us to be - whether that is advising on high level sales strategy, undertaking classroom sales training or working with your sales force in the field, we have the experience and expertise to make a dramatic difference to your sales revenue.